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The Link Collective

Dec 16, 2020

In 2020, LinkedIn released a LOT of new features – here are some of the top ones:

1. Add a Featured Section

Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or...


Dec 9, 2020

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry?

This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator.

Rhonda guides financial services executives, entrepreneurs,...


Dec 2, 2020

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn.

Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk...


Dec 2, 2020

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience?

In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten...


Nov 25, 2020

Are you getting business through LinkedIn?

Do you enjoy using LinkedIn as a marketing tool?

IF you answer either of this with anything other than YES, then here are a few tips for you.

5 ways to get your basics right for LinkedIn

Is your network on LinkedIn?

When you are using social media to build your business,...