Jun 24, 2020
Do you think your business is too niche for LinkedIn? Do you hold
off using the platform because you don’t think it will work for the
type of business you run?
Time to think again!
This week on the podcast, I interview US-based Culinary Brand and
Anniversary photographer Amanda Richardson. Amanda helps culinary
professionals (and personal private chefs in particular) who want
to strategically grow their brand through the art of
photography.
Amanda’s story is fascinating – with a background as a chef, she
re-trained and pivoted her career several times. By combining her
love for food and wine with photography, she first learnt how to
take photos of food
before training in how to photograph people too.
In this episode, Amanda shares exactly how she used her unique
passions and skills to identify a specific set of ideal clients and
serve their needs. By becoming a skilled photographer of both food
and people, Amanda is able to help her clients showcase their
culinary creations as part of their
personal brand. Tune in to find out how, by sharing content on
LinkedIn that’s strategically targeted to her audience, Amanda’s
been able to grow her network and become a well-known professional
in her specific niche.
You will learn…
- Why it’s important to be able to empathise and sympathise with the unique needs of your clients.
- How to make sure your LinkedIn headshot stands out.
- How to use LinkedIn articles to connect and engage with more of your ideal customers and clients.
About Amanda
If you’d like to connect with Amanda, you can find her on her
website, on LinkedIn, and Facebook.
Resources mentioned in the episode
Katelyn James Photography.
Do you want to learn more about using LinkedIn for business?
If you want my help to leverage LinkedIn to raise your profile,
check out LinkedIn Learner Lab – my membership designed to help you
create an effective LinkedIn strategy and start building your
network on LinkedIn.
Download my FREE LinkedIn guide
Would you like to learn about the 4 exact steps you need to take to
get success on LinkedIn, no matter what type of business you run?
Then download my FREE 10-page LinkedIn
guide here.
More about me
If you found this episode useful, come and join Amanda and me on Friday 26 th June 2020 for our LinkedIn live catch up.
If you enjoy the show, I’d be very grateful if you could share it
with at least another person and leave me a review on iTunes. If
you haven’t subscribed yet, why not?