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The Link Collective

May 20, 2019

Did you have a linear career? Did your life and career pan out exactly the way planned when you were at university?  

Laura Steele is a Lecturer in Business and Society and Ethics and also Responsibility and Sustainability Champion at Queen’s University in Belfast. In this interview, Laura and I talk about how her career has been anything but linear. And yet, this is exactly how the careers of many of the students graduating in the near future will look like. So what can we learn from this? How can we best utilise social media and broadcasting platforms to reflect modern careers? In this episode, Laura shares her best tips on connecting with people through face-to-face social networking. She also talk about the skills and characteristics that the graduates of today need to have to be successful in their future careers.  

You will learn… 


  1. How to use face-to-face social networking as a tool for making connections and enabling collaborations in your business.  
  1. What modern careers look like and what skills and expectations you need to have as you enter the workplace. 
  1. How students and companies can optimise the use of LinkedIn to reflect modern careers.  

More about Laura 

You can connect with Laura on LinkedIn or contact her by email at 

The Northern Ireland Business and Human Rights Forum 

My social media podcast series  

If you want to know more about how to use social media for your business, I’ve recently run a series of podcast episodes that you might find useful.  

How to use Facebook Groups in 2019. 

What’s working on Twitter in 2019. 

How to use LinkedIn in 2019 

What’s working on Instagram for your business in 2019 

What’s working on Facebook for your business in 2019 

My monthly membership - The Social Bee Academy   

I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online.  

If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.  

Social Media Bootcamp 

If you’re a regular listener to the show, you’ll know I’m running a bootcamp-style conference on Friday, 31st May 2019 in Belfast at the iconic Titanic hotel, with my friend and colleague Ashleigh Watson of Copper Square Communications, and I’ll be delivering a session on what’s working on social media in 2019.  

To find out more about the conference and what to expect from the event, have a listen to episode 77 of the Social Bee podcast – Why I am co-hosting Social Media Bootcamp in Belfast. 

For more information and to book your ticket, click here 

*If you’re flying in, book your flight to Belfast City Airport.* 

And if you have any questions about the conference or would like more information about where to stay, email me at 

More about me.  

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. You can also come and join my Facebook group for podcast listeners: Social Beehive where we chat about the topics I cover on the podcast. 

And if you want to find out more about how you can work with me, head over to my website or email me at 

Or join my 30-day social media challenge and receive exclusive access to my monthly value-packed webinars.