Mar 24, 2021
I recently ran a poll on LinkedIn to see if my audience had
heard of (or were using) LinkedIn Pods. Along with 'grenade posts',
today we dive into what I suggest NOT to do on LinkedIn.
LinkedIn is your business and professional network. Yes, it's true,
people do buy from people - but LinkedIn themselves have asked
people not to share content such as dogs in costumes - it is
the platform where people go for business.
So here are two things I suggest you avoid -
If both of these tactics bring you engagement, why do I suggest you
avoid them? Because of the very reason LinkedIn doesn't want you to
share pictures of your dog in a fancy dress. LinkedIn is where
people go for business.
Sharing content that helps your audience creates genuine
conversation and builds on relationships will lead to you winning
business. Starting an argument will not. Faking your engagement
will not only give you a false idea of how successful your strategy
is on LinkedIn but people who are following you, will soon realise
that the comments on your posts all come from the same group of
people.
Invest your time and money learning how to use LinkedIn for
business. (yes, some pods are part of paid programs!) rather than
trying to cheat the system.
Get in touch if you'd like to build a strategy that will help
attract your ideal clients to you. www.louisebrogan.com/workwithme