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The Link Collective

Jun 9, 2021

This week’s podcast is all about a new feature that’s just launched on LinkedIn – it’s called LinkedIn Creator.

If you’ve never heard of it - or even if you have but have no idea whether it’s right for you - then listen up! I’ll be talking you through the who, where, what, why and how in this simple-to-understand breakdown of everything you need to know.


Over the last 10 years, LinkedIn has really changed from where it used to be. Back then, you may have turned to LinkedIn to find a job and would have maybe updated your profile accordingly. Fast forward to today and there’s a small, but growing, group of people who are creating content on the platform, for the platform. For example, live videos, writing articles, blog posts and comments all intended to start conversations.

In this episode, I discuss who LinkedIn creators are, and how to judge for yourself how, and why you’re using LinkedIn to see whether you might fall into this category (heads up - not everyone will, and that’s totally fine!).

Once you’ve made that decision, track along with me to understand the three key elements that Creator offers:

  1. Introductory card: what it is, where to find it, and what it should say about you
  2. Number of followers: How to see how many you have and whether they’re visible and clickable to your network
  3. Newsfeed prioritisation: How to ensure that what your followers see are the 5 or 6 things that you want them to read/watch

If you want to find out more about LinkedIn Creator, why not book in with me for a VIP session? The online session lasts for 3 hours and during that time we will go through your LinkedIn profile with a fine-toothed comb; working out what needs to change if you have an existing profile, or how to start from scratch. We also go through your settings to make sure your profile is optimised – which means that people wanting to work with you can find and connect with you easily. I also offer a monthly retainer option to support and help you achieve your goals on an ongoing basis (see the links below).

I work with clients all over the world, so time zone is certainly no barrier!

Please just get in touch with me to find the most convenient time and let’s get it booked in - my June diary only has a couple of slots available now, but I would love to work with you!

I’d love to hear what you think of LinkedIn Creator? Do you think it’s for you? Are you going to use it? Please do let me know.

Don’t forget to rate and subscribe to my podcasts, if you enjoyed it and found it useful, please give it an ‘A’. Thank you!

To view my youtube video on LinkedIn Creator, watch it here:

To see my LinkedIn VIP offering, all the details are here:

Please see the overview of my monthly retainer package here: