Apr 23, 2021
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.
Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.
In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.
We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:
If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.
Esther Kiss is the founder of Born To
Influence, a boutique publicity firm specializing in
helping experts and personal brands get more credibility, leads and
sales. Her clients have been featured on TV, in newspapers,
magazines and on some of the top podcasts in the world, resulting
in millions of dollars in additional sales.
Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.
She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies.
To learn more, go to: www.estherkiss.com