Jun 10, 2020
How to connect with your ideal audience on LinkedIn, with Amy
Grubbs
Who are you connected with on LinkedIn? Is your network made of
people who you feel you can build relationships with and who
understand you and your business?
Are you specific enough about who you connect and work with?
This week on the podcast, I interview Ottawa-based Amy Grubb. Amy
is a commercial lawyer who primarily helps other lawyers build the
boutique practice of their dreams through coaching,
consulting, masterminding, and community work.
After leaving the corporate world, Amy started an online business
that slowly opened her eyes to a different way of networking and
connecting with prospective clients.
When she started her own practice as a commercial lawyer, Amy
tailored her services to entrepreneurs in the creative space.
But over time, she transitioned towards working with other lawyers,
and specifically with solo and small firm lawyers, offering
freelance help but also advice and support on how to market
themselves and bring more clients into their business.
In this episode, Amy talks about her experience of focusing in on a
specific target audience in her business and on LinkedIn. She
shares how she’s been using the platform to connect with her ideal
audience, and specifically with people she can engage and build
connections with. If you’re using LinkedIn for business and feel
your network does not reflect the type of people you’d love to
connect and work with, tune in to find out what worked for Amy and
her business.
You will learn…
About the benefits of focusing in and making your offer crystal
clear so you can attract more of your ideal clients – niching down
makes it easier to market yourself and bring more leads and sales
into your business!
1. What the ideal frequency for posting on LinkedIn is if your aim
is to do business with
employers and corporates.
2. Why it’s important to be intentional in the type of network you
create on LinkedIn (and any
other social media platform) – you are in control of your network
and your social media experience.
About Amy
If you’d like to connect with Amy, you can find her on LinkedIn or
on her website. You can also find her in her Facebook group:
Solo/Small Firm Lady Lawyers.
Related episodes
Getting rid of your content gremlins with Amanda Webb.
Do you want to learn more about using LinkedIn for business?
If you want my help to leverage LinkedIn to raise your profile,
check out
LinkedIn Learner Lab – my
group coaching program designed to help you create an effective
LinkedIn strategy and start building your network on LinkedIn.
More about me
If you found this episode useful, come and join Amy and me on
Friday 12 th June 2020 for our LinkedIn live catch up.
And if you enjoy the show, I’d be very grateful if you could share
it with at least another person and leave me a review on iTunes.
And if you haven’t subscribed yet, why not?
And if you want to find out more about how you can work with me or
what events visit www.louisebrogan.com