Jun 17, 2020
Do you feel brave enough to show your personality on social
media? Are you absolutely clear on what you stand for and what sets
you apart from the competition? And do you use storytelling as a
tool to build trust in your marketing?
This week on the podcast, I interview chartered marketer Nicole
Osborne. Nicole is a social media trainer, a personal branding
coach, a marketing consultant and a speaker, and she works with
ambitious founders, entrepreneurs, and business owners to help them
grow their audience and improve their marketing results.
In this episode, Nicole shares the story of how she moved from East
Germany to the UK 25 years ago and how, after years in the
corporate world, she decided to start her own business – Lollipop
Social.
As a fellow social media trainer and speaker, Nicole and I have met
in person at various events, but I was pleased to be able to dig
deeper during this interview and learn more about how Nicole
prepares her engaging talks, where she includes stories that add
value, give the audience a great experience, and make her personal
brand memorable.
You will learn…
1. About the pros and cons of using a business name vs using your
own name when you start
your own business.
2. Why it’s important to know what works on specific social media
platforms, but, at the same
time, how some key principles about personal branding and
storytelling apply across all
social media channels.
3. Why you should always consider replying to comments on LinkedIn
(and other social media platforms).
About Nicole
If you’d like to connect with Nicole, you can find her on LinkedIn
or Instagram.
Related episodes
Making your mark online with Jammy Digital.
Do you want to learn more about using LinkedIn for business?
If you want my help to leverage LinkedIn to raise your profile,
check out
LinkedIn Learners Lab – my group coaching program d esigned to
help you create an effective LinkedIn strategy and start building
your network on LinkedIn.
If you found this episode useful, come and join Nicole and me on
Friday 19 th June 2020 for our LinkedIn live catch up.
And if you enjoy the show, I’d be very grateful if you could share
it with at least another person and leave me a review on iTunes.
And if you haven’t subscribed yet, why not?